Bare was created for the McGregor socks competition through Ryerson’s School of Fashion. The brand was designed to reach the needs of women on the go. Our team of three designed a line of socks with removable pads to aide the discomfort of pressure point areas in the foot.

Winning fifth out of sixty teams competing, the project taught our team skills including but not limited to: Product Development, Social Media, Marketing, Store Display, Cost, Packaging Design & Targeting Markets. The project was presented in front of the McGregor team at their headquarters in Toronto, Canada.