A research based thesis, Unravelling Luxury, compares consumer perception of luxury brand hierarchy between Hermès, Christian Dior Couture & Coach. Melanie’s research highlights brand identity that includes but not limited to; history, heritage, designers, products, brand timeline, brand DNA (design codes, unique brand values), pricing strategy, accessibility structure, & unique qualities of each brand.

Using Zappar, Melanie implemented augmented reality to further showcase the craftsmanship & create a virtual experience. Using a consistent layout the book cohesively displays each brand together while encapsulating its own visual identiy.